Customer satisfaction, hotel reviews, revenue management, bookings… useful information and practical tips on these and more topics are found here. Strengthen your business with our articles and finally gain your independence from third party portals through our products: Review Analytics, Price Analytics, and Booked.

A Brief History of the Hotel Industry

From the Stone Age into the digital world

Net Promoter Score – A concept of Success

Only a happy guest is a good guest

Customer Experience Management

The perfect guest experience

Online Reputation Management

Get your reviews under control!

Innovative hotel technology

What do I really need?

Tips for a Successful Hotel & Restaurant Website

Why having a good website is essential for hotels and restaurants

Content marketing for hotels between 1990 and 2016 - A guest article by Ullrich Kastner

A guest article by Ullrich Kastner, Owner and Managing Director of myhotelshop

Sun, sea and hotel solutions

Customer Alliance lands in Brighton

Guest satisfaction surveys

tips for creating surveys and analyzing guest feedback

Enhance your hotel’s brand through Snapchat

Benefit from Snapchat Geofilters

Ever stopped to consider the added benefits of guest reviews?

There is more to them than just generic feedback

Your guests’ hotel reviews: which to answer and how

Answering hotel reviews is sometimes underrated, despite the influence of your responses on a guest's decision to choose your hotel or your competitors

Google Reviews

To click or not to click, that is the question

Customer Satisfaction

Don't spend hours and hours on numbers when you can just listen to your customers!

The Hospitality Industry faces a changing landscape in Online Reputation Management

Read part 2 of our article, "The Rise of Online Reputation Management."

The rise of Online Reputation Management in an age of online reviews

Read part 1 of our new article on online reputation management.

How to create a successful Customer Survey

A good Customer Survey allows you to rapidly gather plenty of feedback. Learn about the basic principles and listen to what your customers have to say!

From RevPAR to TRevPAR – how profitable is your hotel?

Things are becoming more complex within hotel revenue management. Learn about the evolution of RevPAR and increase your revenue with Customer Alliance!

Complaint Management – how to deal with negative reviews of your hotel

Find out how to deal with negative reviews of your hotel for a truly effective complaint management.

The power of a hotel booking engine

It’s time to get Booked and claim your independence from third party portals – with the Customer Alliance hotel booking engine.

Web controlling – the way to sucessful e-commerce

Most hoteliers want to promote direct bookings via their own website. Doing so, you have to use certain web controlling tools. But how does this work in practice?

Hotel Promotion

Who calls the shots: the marketing professional or the customer?

Hotel Reputation Management

In a world where everyone's a critic, where businesses live or die by a star rating or an online review, make controlling your reputation a priority.

The concept of Hotel Revenue Management

Part 1, learn the basic principles of the concept and why it gained traction in its early days.

A new approach to Hotel Revenue Management

Part 2, find out how user-generated content has shifted the concept of Hotel Revenue Management.

Tips for creating a successful hotel marketing plan

You want to realise business strategies and market your hotel more effective? So here we go with some advice for your hotel marketing plan.

Hotels & Social Media

A difficult friendship or the perfect relationship?