Customer satisfaction, hotel reviews, revenue management, bookings… useful information and practical tips on these and more topics are found here. Strengthen your business with our articles and finally gain your independence from third party portals through our products: Review Analytics, Price Analytics, and Booked.
From the Stone Age into the digital world
The perfect guest experience
Get your reviews under control!
What do I really need?
Why having a good website is essential for hotels and restaurants
A guest article by Ullrich Kastner, Owner and Managing Director of myhotelshop
Don't be afraid!
Customer Alliance lands in Brighton
tips for creating surveys and analyzing guest feedback
Benefit from Snapchat Geofilters
There is more to them than just generic feedback
Learn how with Customer Alliance
Answering hotel reviews is sometimes underrated, despite the influence of your responses on a guest's decision to choose your hotel or your competitors
To click or not to click, that is the question
Don't spend hours and hours on numbers when you can just listen to your customers!
Read part 2 of our article, "The Rise of Online Reputation Management."
Read part 1 of our new article on online reputation management.
A good Customer Survey allows you to rapidly gather plenty of feedback. Learn about the basic principles and listen to what your customers have to say!
Things are becoming more complex within hotel revenue management. Learn about the evolution of RevPAR and increase your revenue with Customer Alliance!
Find out how to deal with negative reviews of your hotel for a truly effective complaint management.
It’s time to get Booked and claim your independence from third party portals – with the Customer Alliance hotel booking engine.
Most hoteliers want to promote direct bookings via their own website. Doing so, you have to use certain web controlling tools. But how does this work in practice?
Who calls the shots: the marketing professional or the customer?
In a world where everyone's a critic, where businesses live or die by a star rating or an online review, make controlling your reputation a priority.
Part 1, learn the basic principles of the concept and why it gained traction in its early days.
Part 2, find out how user-generated content has shifted the concept of Hotel Revenue Management.
You want to realise business strategies and market your hotel more effective? So here we go with some advice for your hotel marketing plan.
A difficult friendship or the perfect relationship?