How to take advantage of your online reputation to optimise your ADR
ADR: an essential performance indicator for your hotel As we’ve seen in previous articles, the financial health of your establishment […]
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Ecotourism holidays: How to attract environmentally conscious travelers
Travelling has never been easier or cheaper – thanks to open borders, long-distance buses and budget airlines. At the same
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Get to grips with GOPPAR to make your hotel more profitable
From RevPAR to GOPPAR: the importance of key performance indicators for hotels There are many performance indicators which must be
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Facebook Trip Consideration: how is it going to change the tourism industry?
In March 2018, Facebook launched a new tool destined to change the Social Media Marketing strategy of any tourist industry
London Tube Reviews – What are the best (and worst!) stations?
Each day, more than 5 million Londoners, Britons, tourists and visitors use the London transport system to get around the
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What is the cost of a negative review for your hotel?
We can never repeat it enough – guest reviews are of utmost importance for any service establishment. Word of mouth
A Brief History of the Hotel Industry
From ancient to modern times In the beginning, there was a fire at the hearth, a warm meal and a
Net Promoter Score – A concept of Success
How the Net Promoter Score helps you to increase loyalty The idea of the Net Promoter Score is fairly recent
Why hotel online reputation management should be your top priority
Your hotel’s online reputation can make or break its success. With potential guests relying heavily on online reviews and social
Facebook traveling to status
Facebook traveling to status lets users easily share their travel plans on the platform. The new feature is placed under
