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How to measure customer satisfaction: Methods and tips

Did you know it’s 5-25 times more expensive to obtain a new customer than it is to keep a current one (1)? Keeping your customers happy is very important. But how to measure customer satisfaction? That depends on your company’s needs. Look over the following options and decide what’s best for your business in terms of customer satisfaction measurement. Reminder: The importance of measuring customer satisfaction Customer satisfaction investment continues to rise in companies due to its money-saving benefits. But there’s so much more than…

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How to improve your customer satisfaction automotive scores

Customer satisfaction automotive scores don’t lie. Volvo tied for 1st place in the 2018 American Customer Satisfaction Index, with a customer satisfaction score of 85 (up from the previous year’s score of 82).  You know what else happened that year? ...

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Healthcare and the importance of a patient satisfaction ques...

Modern healthcare providers don’t guess about how satisfied their patients are, they know. They rely on data collected from a patient satisfaction questionnaire to give them actionable insights.  But wait,  What is patient satisfaction? Going beyond effective treatment, patient satisfaction...

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Why customer satisfaction is important: A guide for business...

Why customer satisfaction is important? In short, your business’ success depends on it. This guide provides convincing stats, the most popular customer satisfaction methods, and a 5-step framework for implementing a client satisfaction strategy at your company. So, we hope...

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The Voice of the Customer survey for competitive customer in...

A Voice of the Customer survey is critical to understanding what your customers think about your service, product or overall brand experience. In fact, customers’ feedback can provide many insights on different aspects of your company that, when examined, can...

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The 2020 Christmas Checklist for Hotels

Christmas and Covid. Wow. Such an unusual time for the global hospitality industry. But we’re here to spread the Christmas cheer and remind you of that common adage, “Unusual times call for unusual measures“. While travellers research where to spend...

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Ecommerce and the Voice of the Consumer—Feedback matters

Customers expect an excellent experience both in-store and online. Even if your enterprise doesn’t have a physical store, the consumer experience is still a defining factor. The voice of the consumer is what your shoppers say about their experience with...

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Hotel VoC: The key to guest satisfaction is voice of the cus...

The hospitality industry has long been one of the most-reviewed sectors with guests ranking customer satisfaction during the customer journey based on quality and service. The voice of the customer (VoC) is king in this industry and can majorly influence...

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Voice of the Customer Tools to Improve Customer Experience

Voice of the customer tools (VoC tools) are the means to accomplish a successful VoC strategy. Most often, companies implement a Voice of the Customer software offering a variety of these VoC tools. Learn which VoC tools will work best...

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