One of the main challenges faced by the hotel industry in recent years can be summed up in one question: How to improve the customer experience? On the one hand, hotel-related concepts are evolving. On the other, the customer journey is changing at the same pace as technological innovations and consumer habits. However, the challenge faced by hotel owners remains the same: to provide the most personalised customer experience possible in order to see a positive impact on revenue, customer satisfaction and loyalty. But what…
