How to turn your hotel’s restaurant and spa into a source of...

In a competitive sector where lots of different establishments are all offering a similar service, potential gue...

Group Clustering Available in Brand Dashboard

As organisations become larger, with multiple locations the need to group those businesses into operational grou...

How to uncover the real email address of Booking.com guests

Booking.com is a major player in the hotel landscape. Some see it as a business provider, especially in periods ...

Why pre-check-in and check-out are important for your hotel

We often talk about the guest experience throughout their stay in an establishment, and rightly so, but we negle...

5 reasons to use a tool to manage reviews for your online st...

Online reviews are essential for all types of business, and we never tire of repeating it. However, it isn’t alw...

Reviews Drive Visibility Drives Revenue

The following article was written by Abdelrahman (Abdo) Wahba, the Head of Product at Customer Alliance. Abdo ov...

Guide to the evolution of the online review industry in Euro...

Track Brand NPS Score with Customer Alliance

Since launching NPS scores in 2017, it has quickly become one of the most utilised questions by our customers. I...

Collect Real Email Addresses from Booking.com Guests

When guests make reservations over Booking.com, a temporary email address is generated for communication purpose...