The following article was written by Abdelrahman (Abdo) Wahba, the Head of Product at Customer Alliance. Abdo oversees all product development at Customer Alliance and regularly explores and analyzes the millions of reviews in the Customer Alliance database. It is undeniable that online visibility of a hotel is directly proportional to its revenue. Needless to say that hotel reviews are in fact one of the major factors contributing to guests’ decisions to book a hotel. The review quality solidifies the credibility of the hotels’ marketing…
