Although the guest experience is a principal topic of discussion, there’s another factor that’s also important to consider. This is, of course, guest satisfaction. This reflects the experience your guests have in your establishment. But also the performance you achieve through the services you offer and the way you stand out from your competitors. It’s therefore essential that satisfaction is at the very heart of your strategy, and that you’re in a position to optimise it constantly and measure it in a precise manner. Let’s…
