Over the past few years, the hotel industry has been experiencing a digital revolution. Some see this as an opportunity to increase their appeal, but others take a more sceptical view and instead fight to maintain a more traditional system where human relations take priority. So, how can you combine the two in order to meet your guests’ needs and offer them a personalised experience? What does the guest experience look like today? The guest experience mirrors consumption habits; that is to say, it is…
