Resources - Customer Alliance

Article

Hotels, want to be starstruck? Increase star rankings by digitalising

Fulfil the 2020-2025 European Hotelstars Union digitalisation criteria A hotel’s star ranking is one of the first things guests research before making a booking decision. Did you know hotels utilising digital communication earn more points (potentially 50+ points) towards a star according to the Hotelstars Union (HSU) rating? Updated HSU criteria will be applied in Germany from July 1, 2020, within the Hotelstars Union they will be mandatory from January 1, 2021 so now is the time to update! By optimising communication with hotel guests…

Article

Returning to The Office: 7 Thoughts to Create a Safe and Hea...

When walking out of our office building two months ago, we hardly thought of all the efforts to plan our return. But after several weeks of home office, short-time work or temporary closure of companies, some staff are likely to...

Article

Recovering from COVID-19: Financial Aids for the Hospitality...

Hotels and restaurants are highly affected by the ongoing coronavirus crisis, as curfews and travel restrictions reduced the public life to a minimum. To provide companies with fresh liquidity, the federal government and the state governments support the German economy...

Article

Customer Alliance City Report 2020 – Understanding the...

Without doubt, the current coronavirus crisis is affecting the global economy tremendously. To look at the development of the pandemic from a different perspective, we want to share some interesting insights based on valuable review data. Usually, analysts use widely...

Blog

Guest Communication During Coronavirus Crisis: How to Switch...

During such an uncertain and challenging time like the ongoing coronavirus crisis, hoteliers need to stay in control of their guest communication. The current coronavirus pandemic might have forced you to close your doors to the public and you would...

Article

7 Tips for Hotels during COVID-19: How to Manage Your Online...

The current spread of the coronavirus is taking its toll on the hospitality and tourism industry. Low occupancy rates and loss in revenue are just some of the impacts on your business. In such uncertain and challenging times, you might...

Article

Top Tools for Online Team Collaboration – How We Switc...

Workers around the globe are moving from open-plan offices to their private home offices to protect themselves and others from the coronavirus pandemic. It is a very challenging time which requires us to act quickly. At Customer Alliance, we decided...

Article

Emerging stronger from the Coronavirus crisis: Why hotels sh...

It’s no secret that the ongoing coronavirus pandemic has a massive impact on the global hotel and tourism industry. Travel restrictions and curfews across the globe result in cancelled flights, low occupancy rates and lost revenue for many businesses. In...

Blog

How to Respond to Guest Feedback via SMS for a More Positive...

Digital communication with your guests is not only important before and after their stay, but also during it. Today, travellers expect a different kind of care and interaction than 10-15 years ago. Think, for example, of smartphones, which have become...

Blog

User Guide Data Privacy – How to be GDPR compliant wit...

Data protection is an extremely important concern for us. To protect personal data, such as that of you and your guests, we implement strict data protection guidelines and precautions in our company. The basis for this is the General Data...