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Ecotourism: How to attract environmentally conscious travele...
It’s a paradox: On the one hand, travelling has never been easier or cheaper – thanks to open borders, long-distance buses and budget airlines. The number of worldwide tourists in 2017 increased by 7% compared to the previous year. According to the World Tourism Organization (UNWTO), a staggering 1.3 billion travellers went abroad last year […]
Get to grips with GOPPAR to make your hotel more profitable
From RevPAR to GOPPAR: the importance of key performance indicators for hotels There are many performance indicators which must be considered by hotel managers today. We regularly talk about RevPAR, and rightly so, but there is another variable which is proving to be a formidable tool in helping to establish the profitability and productivity of […]
Facebook Trip Consideration: how is it going to change the t...
In March 2018, Facebook launched a new tool destined to change the Social Media Marketing strategy of any tourist industry operator forever. Remember this name because we are sure that you will hear it very often: Trip Consideration. Many people don’t really know where to go when they decide to go on vacation. All they […]
Online reputation: how is your hotel doing?
We know that tourism is an extremely competitive sector, and a hotel’s online reputation is certainly a key factor. There are several points which can make a clear difference to this reputation. We’ve analysed the online reputation of 26,254 hotels across the world, based on 12,110,969 online reviews, and obtained some very interesting findings. What […]
Customer Alliance at ITB Berlin 2018
Customer Alliance will present again at ITB Berlin, where tourism professionals from around the world meet. Come and talk to us in Berlin between March 7th and 11th in Hall 8.1, Stand 135a to discover how we help you manage your online reputation. Schedule an appointment with one of our consultants now!
London Tube Reviews – What are the best (and worst!) s...
Each day, more than 5 million Londoners, Britons, tourists and visitors use the London transport system to get around the capital. With over 500 trains in service at any given time, it’s a monumental effort to not only get passengers to their destinations on time, but also ensure that the stations are up to the […]
Set targets to better evaluate your performance
Whether you are a chain or an independent business, you probably set goals for each quarter or year which you hope your business achieves. Perhaps you even set goals for how you want your online reputation to grow across certain portals. Taking this into consideration as we developed your new Dashboard, we investigated the best […]
How the Online Reputation of Trump Hotels Has Developed Sinc...
Since President Trump took up residence at the White House, there has been an abundance of media coverage relating to his personal business interests, including his hotel empire. Whilst it is unprecedented that a hotelier is also Commander in Chief, it would be reasonable to expect that this would also have a positive impact on […]
From the CEO: Reviews Are Boring and Can’t Be Trusted
“Aren’t reviews always fake?“ and “Will people become bored of reviews?“ are two questions which I constantly hear. Naturally, those questions become more prevalent when there are stories like Vice’s report on a fake London restaurant reaching the #1 rank on TripAdvisor or if there is another story about a business that offers to write […]