Resources - Customer Alliance

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Understanding the Impact of COVID-19 Based on Hotel Reviews and Website Traffic – The Latest Data Analysis for 2020

Highlights: The review volume in Berlin is higher than in other European cities. The review volume in London is still very low. New York City sees very little activity. The number of hotel reviews in Shanghai and Hong Kong are increasing, but they are still below 2019 levels. Domestic travel in China and Hong Kong is picking up. The local review volume in Shanghai is only 37% below 2019 levels. Traffic on European hotel websites is reaching pre-COVID-19 levels. We are happy to provide you…

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Restaurants: Collect Guest Data Digitally and Increase Custo...

Dear Restaurant Owners, We’re thrilled to see your businesses reopening. (If we’re honest, we’re also tired of doing so many dishes.) The world looks different amidst COVID-19, and now restaurants are required to get guests’ data in case of an...

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Hotels, want to be starstruck? Increase star rankings by dig...

Fulfil the 2020-2025 European Hotelstars Union digitalisation criteria A hotel’s star ranking is one of the first things guests research before making a booking decision. Did you know hotels utilising digital communication earn more points (potentially 50+ points) towards a...

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Returning to The Office: 7 Thoughts to Create a Safe and Hea...

When walking out of our office building two months ago, we hardly thought of all the efforts to plan our return. But after several weeks of home office, short-time work or temporary closure of companies, some staff are likely to...

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Recovering from COVID-19: Financial Aids for the Hospitality...

Hotels and restaurants are highly affected by the ongoing coronavirus crisis, as curfews and travel restrictions reduced the public life to a minimum. To provide companies with fresh liquidity, the federal government and the state governments support the German economy...

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Customer Alliance City Report 2020 – Understanding the...

Without doubt, the current coronavirus crisis is affecting the global economy tremendously. To look at the development of the pandemic from a different perspective, we want to share some interesting insights based on valuable review data. Usually, analysts use widely...

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7 Tips for Hotels during COVID-19: How to Manage Your Online...

The current spread of the coronavirus is taking its toll on the hospitality and tourism industry. Low occupancy rates and loss in revenue are just some of the impacts on your business. In such uncertain and challenging times, you might...

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Top Tools for Online Team Collaboration – How We Switc...

Workers around the globe are moving from open-plan offices to their private home offices to protect themselves and others from the coronavirus pandemic. It is a very challenging time which requires us to act quickly. At Customer Alliance, we decided...

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Emerging stronger from the Coronavirus crisis: Why hotels sh...

It’s no secret that the ongoing coronavirus pandemic has a massive impact on the global hotel and tourism industry. Travel restrictions and curfews across the globe result in cancelled flights, low occupancy rates and lost revenue for many businesses. In...

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5 Efficient Ways to Cross-Selling in Your Hotel

Cross-selling and up-selling play an essential role in a hotel’s strategy and success than ever before. It offers many positive impacts, especially boosting profitability and improving the guest experience. However, you still need to know which service or offer you...