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Can I measure how many reservations have been generated thro...

The Customer Alliance Widget Depending on how it is configured, the widget is a small “box” that is pinned to one side of your web page and does not move, even when the user scrolls down – the widget always stays visible. Presented is a summary of your ratings, the so-called Customer Satisfaction Index: the […]

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What Can Hoteliers Learn From Airbnb About an 11-Star Experi...

It’s no secret that travelers love the experience which they receive when booking a stay on Airbnb. From the clear presentation of the accommodation to the seamless digital experience and communication to your guest. It’s obviously not the same experience as you would expect as in a hotel, but some travelers prefer that, whilst others […]

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How can I ask guests for a review?

Online reviews today play a significant role in the success of a business. Whether hotel or restaurant, online shop or hairdressing salon – anyone who offers services or goods, must deal with the subject of “reviews”. While recommendations were previously spread by word of mouth, consumers now get their information from customer reviews on the […]

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Online Reputation Management is more than asking for feedbac...

Online reputation is the reputation of a person, business or organisation on the Internet. Just as one can have a good or bad reputation in the real world, it also works in the digital world. Often, unfortunately, in a much larger dimension, because the internet does not forget anything, is available for the entire world […]

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What is semantic analysis and why is it key to my online rep...

Guest reviews aren’t just a source of good (or indeed bad) publicity for your hotel. They also provide valuable information which enables you to gain a better understanding of your guests’ expectations and needs, as well as the strengths and weaknesses of your hotel. Through an in-depth analysis of these reviews, you will be in […]

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How do I increase SEO traffic through online reviews?

A legitimate question into which we enter with a definition: What exactly is meant by SEO traffic? SEO is the abbreviation for “Search Engine Optimisation”. Often, SEO traffic is understood to mean the proportion of website visitors who reach the respective page via a search engine. However, this term simplifies the result, since SEO traffic […]

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How can Customer Alliance help me create new content for my ...

Content is King. The content you post on your website is one of the most important factors in search engine optimisation. And search engine optimisation (SEO) is the key to success. Search engines like Google are designed to always deliver the best results for the user’s query. The better, more relevant, higher-quality and “fresher” the […]

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How can I get to know my guests’ opinion during all the phas...

Your guest’s experience does not begin upon arrival at your facility, but much earlier. Already at the time of booking a sort of cooperation is established between you and your host: the both of you want things to proceed absolutely for the best and for this to happen small expedients are necessary. The importance of […]

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How do guest reviews impact my TripAdvisor ranking?

The TripAdvisor ranking is one of the elements that you must control in order to ensure good online visibility and therefore more bookings for your hotel. A vast number of guest reviews are posted every day, and that’s why it’s so important to optimise your presence on this platform. But what impact to these reviews […]