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How the Online Reputation of Trump Hotels Has Developed Sinc...
Since President Trump took up residence at the White House, there has been an abundance of media coverage relating to his personal business interests, including his hotel empire. Whilst it is unprecedented that a hotelier is also Commander in Chief, it would be reasonable to expect that this would also have a positive impact on […]
What is the cost of a negative review for your hotel?
We can never repeat it enough – guest reviews are of utmost importance for any service establishment. Word of mouth which was once relatively controllable, it is now easily spread via various review portals accessible on computers, tablets or smartphones. Both positive and negative reviews bring benefits for your business. Yes, you read correctly: when […]
5 Tips for Improving Your Hotel’s Visibility on Google
Securing more traffic from Google is vital to generate more direct bookings and decrease your hotel’s reliance on OTA and meta-search engines. But for many hotels, this is difficult to obtain whilst also managing the operations of a hotel and ensuring guests receive a great experience as well. But with a bit of time and […]
How to attract different Nationalities to your Business
No matter where your hotel or hospitality business is located, some, if not all your business depends on foreign travellers firstly finding and then booking your hotel. So unless you happen to own the only accommodation in the most popular city or area of your country, and people HAVE to choose you, you most likely […]
A Brief History of the Hotel Industry
From ancient to modern times In the beginning, there was a fire at the hearth, a warm meal and a roof over one‘s head. Thus begins the history of the hotel industry. People have been providing hospitality for weary travellers since our ancestors inhabited the earth about 100,000 to 200,000 years ago. Some years down […]
Net Promoter Score – A concept of Success
What is the Net Promoter Score? The Net Promoter Score is an index that is used to gauge both customer satisfaction and their willingness to recommend a company’s product. The idea of the Net Promoter Score is fairly recent and was introduced in 2003 by Fred Reichheld in the management magazine “Harvard Business Review” as […]
How to Create a Restaurant Marketing Plan?
Are you a restaurant owner, working night and day and don’t have enough time to take care of your online reputation? You definitely need to be finding the time! Nowadays, a positive online visibility has become paramount for a restaurant. This is why we have prepared for you this step-by-step restaurant marketing plan to help […]
Customer Experience Management
“You’ve got to start with the customer experience and work backwards to the technology.” – Steve Jobs (1997) – What is Customer Experience Management? When it comes to deciding whether or not to buy, customers trust the experiences and reviews of other customers much more than promises a company might make. These reviews […]
Online Reputation Management
Online reputation management – a blessing and a curse Do you know about this from experience? As a hotelier, you may have spent years, sometimes even decades, building your hotel’s reputation, only to suddenly realize that a few dissatisfied guests are enough to ruin your internet reputation. In fact, the digital review culture presents risks, […]