Resources - Customer Alliance

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VoC Restaurant 101: Develop a Voice of the Customer strategy

Online reviews have become increasingly important to restaurants. In such a saturated market, it’s the key to getting seen in an online search. Implementing a VOC Restaurant strategy, that is, a Voice of the Customer (VOC) restaurant strategy, is the best way to build your restaurant's online reputation. Consumers read restaurant reviews more than reviews for any other industry for the 6th year in a row! (1) Convincing no? Why do restaurant reviews matter to the Voice of the Customer? The first thing new restaurant…

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Restaurant management: Why restaurant reviews matter

Restaurant reviews and your restaurant Are you incorporating your restaurant reviews into your customer experience management strategy? Customer Experience Management, defined as a holistic business strategy to acquire and retain customers, is essential to any business, particularly restaurants. Ideally your...

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The Voice of the Customer Guide: Importance, VoC tools and e...

Welcome to your definitive Voice of the Customer Guide Here you can find everything you need to know about the voice of the customer, its importance and how your business can grow by using voice of the customer tools. Table...

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Contactless Era for Hotels: Why You Should Offer a Self Chec...

A digital check-in as new standard in times of COVID-19 Offering guests a self check-in service will presumably become an integral part of the hotel experience in a post COVID-19 world. As hoteliers try to adapt to a new normal...

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Financial Aid to Digitalise Hotels in Germany: Digital Now

More and more companies are realizing that digital technologies are a determining factor for their own competitiveness and future viability. The hospitality industry is no exception with digitalisation becoming standard. Digital expectations of hotels are no longer limited to simply...

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Understanding the Impact of COVID-19 Based on Hotel Reviews ...

Highlights: The review volume in Berlin is higher than in other European cities. The review volume in London is still very low. New York City sees very little activity. The number of hotel reviews in Shanghai and Hong Kong are...

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Customer Data & Restaurants: Collect Digitally and Incr...

Dear Restaurant Owners, we’re thrilled to see your businesses reopening. (If we’re honest, we’re also tired of doing so many dishes.) The world looks different amidst COVID-19. Now restaurants are required to get customer data in case of an onsite...

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Hotels, want to be starstruck? Digitalise to increase your h...

Fulfil the 2020-2025 European Hotelstars Union digitalisation criteria The hotel star rating is one of the first things guests research before making a booking decision. Did you know hotels utilising digital communication earn more points (potentially 50+ points) towards a...

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Returning to The Office: 7 Thoughts to Create a Safe and Hea...

When walking out of our office building two months ago, we hardly thought of all the efforts to plan our return. But after several weeks of home office, short-time work or temporary closure of companies, some staff are likely to...

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Recovering from COVID-19: Financial Aids for the Hospitality...

Hotels and restaurants are highly affected by the ongoing coronavirus crisis, as curfews and travel restrictions reduced the public life to a minimum. To provide companies with fresh liquidity, the federal government and the state governments support the German economy...