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Ecotourism: How to attract environmentally conscious travele...
It’s a paradox: On the one hand, travelling has never been easier or cheaper – thanks to open borders, long-distance buses and budget airlines. The number of worldwide tourists in 2017 increased by 7% compared to the previous year. According to the World Tourism Organization (UNWTO), a staggering 1.3 billion travellers went abroad last year […]
Get to grips with GOPPAR to make your hotel more profitable
From RevPAR to GOPPAR: the importance of key performance indicators for hotels There are many performance indicators which must be considered by hotel managers today. We regularly talk about RevPAR, and rightly so, but there is another variable which is proving to be a formidable tool in helping to establish the profitability and productivity of […]
Facebook Trip Consideration: how is it going to change the t...
In March 2018, Facebook launched a new tool destined to change the Social Media Marketing strategy of any tourist industry operator forever. Remember this name because we are sure that you will hear it very often: Trip Consideration. Many people don’t really know where to go when they decide to go on vacation. All they […]
Online reputation: how is your hotel doing?
We know that tourism is an extremely competitive sector, and a hotel’s online reputation is certainly a key factor. There are several points which can make a clear difference to this reputation. We’ve analysed the online reputation of 26,254 hotels across the world, based on 12,110,969 online reviews, and obtained some very interesting findings. What […]
London Tube Reviews – What are the best (and worst!) s...
Each day, more than 5 million Londoners, Britons, tourists and visitors use the London transport system to get around the capital. With over 500 trains in service at any given time, it’s a monumental effort to not only get passengers to their destinations on time, but also ensure that the stations are up to the […]
How the Online Reputation of Trump Hotels Has Developed Sinc...
Since President Trump took up residence at the White House, there has been an abundance of media coverage relating to his personal business interests, including his hotel empire. Whilst it is unprecedented that a hotelier is also Commander in Chief, it would be reasonable to expect that this would also have a positive impact on […]
What is the cost of a negative review for your hotel?
We can never repeat it enough – guest reviews are of utmost importance for any service establishment. Word of mouth which was once relatively controllable, it is now easily spread via various review portals accessible on computers, tablets or smartphones. Both positive and negative reviews bring benefits for your business. Yes, you read correctly: when […]
5 Tips for Improving Your Hotel’s Visibility on Google
Securing more traffic from Google is vital to generate more direct bookings and decrease your hotel’s reliance on OTA and meta-search engines. But for many hotels, this is difficult to obtain whilst also managing the operations of a hotel and ensuring guests receive a great experience as well. But with a bit of time and […]
How to attract different Nationalities to your Business
No matter where your hotel or hospitality business is located, some, if not all your business depends on foreign travellers firstly finding and then booking your hotel. So unless you happen to own the only accommodation in the most popular city or area of your country, and people HAVE to choose you, you most likely […]