In 2018, Facebook took innovative initiatives to stamp its influence on the tourism industry a little more. One notable example of this was Trip Consideration. Facebook guest reviews also performed well, increasing in volume by one percentage point between 2016 and 2017. In fact, this is beginning to seriously rival well-established players such as HolidayCheck. More recently, Facebook reevaluated the use of its guest reviews, and now refers to recommendations instead. So, what does this change for you and your guests? From reviews to recommendations…