Capture Feedback In The Moment With Our New In-Web And In-App Surveys

We’re so excited to announce the launch of in-app and in-web surveys! Also known as microsurveys, they offer a short, targeted and timely way to collect customer feedback right inside your website or app. 

With lots of use cases and instant, actionable data, we can’t wait to see how microsurveys will get you even better results. But first, let’s dive in and learn more about this powerful feedback tool. Here we go!

Traditional surveys are multi-question or multi-page and are often sent to the customer via email. These types of surveys still hold tremendous value, providing deep insights that are key to any Voice of the Customer program. 

But there are some instances where bigger isn’t necessarily better. Microsurveys are the perfect complement to traditional surveys, targeting the here and now of specific customer scenarios.

Microsurveys ask just one core question (with an optional conditional question), making them quick and easy to complete. By reducing the number of steps the customer needs to take, microsurveys reduce friction. 

As they appear right on the screen, they also eliminate the need to leave the website or app to give feedback. This results in a higher response rate and even more valuable data for your business. 

Microsurveys allow you to ask the right questions at the right time with customisable triggers. Your microsurvey could appear on a certain page, like a booking confirmation. Or it could pop up when a customer clicks a specific button, for example after hitting ‘Send’ on a message. This helps capture feedback when the topic is still fresh in the customer’s mind (which will again make them more likely to respond!)

In-web and in-app surveys can be used for many different question types depending on your business goals. This includes:

Let’s take a look at a few ways microsurveys can be used in practice. 

In a bid to increase revenue, a hotel is looking to optimise its booking process. To do this, they collect opinions using one simple question that appears when a user has completed a booking.

This Customer Effort Score (CES) question offers a simple way to learn how easy the user found the booking process. Depending on the score given, the in-web survey could also include a follow-up, free text question, like:

A car dealership wants to know why some customers cancel their maintenance plan so they can improve their offer. To do this, they ask a single, multiple-choice question to users of their app when they have completed a cancellation.

The car dealership can then analyse the responses for trends to steer the direction of their service. For example, if most respondents answered ‘It was too expensive’, the dealership may consider lowering the monthly cost or introducing an additional service into the plan.

A company wants to identify their most loyal customers and convert them into brand ambassadors. A single Net Promoter Score (NPS) question gives them the ideal solution.

Again, the company could ask a follow-up question that changes depending on the score given. Run continuously, this microsurvey will also allow them to track changes in overall customer loyalty.

Simply schedule a call with your Customer Success Manager who will answer your questions and help you get set up! Alternatively, if you are not yet working with Customer Alliance but would like to find out more, you can schedule a free, no-obligation demo with us by clicking the button below.