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Facebook Trip Consideration: how is it going to change the tourism industry?

In March 2018, Facebook launched a new tool destined to change the Social Media Marketing strategy of any tourist industry operator forever. Remember this name because we are sure that you will hear it very often: Trip Consideration. Many people don’t really know where to go when they decide to…

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How Do You Sell an Experience and not Simply a Room?

The range of types of hotels has never been as diverse at it is today. New concepts and brands are thriving and are thereby responding to a steadily increasing number of travellers. It’s this variety that makes everything more complicated for the customers as well as the hoteliers. On the…