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Get to grips with GOPPAR to make your hotel more profitable

From RevPAR to GOPPAR: the importance of key performance indicators for hotels There are many performance indicators which must be considered by hotel managers today. We regularly talk about RevPAR, and rightly so, but there is another variable which is proving to be a formidable tool in helping to establish…

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Facebook Trip Consideration: how is it going to change the tourism industry?

In March 2018, Facebook launched a new tool destined to change the Social Media Marketing strategy of any tourist industry operator forever. Remember this name because we are sure that you will hear it very often: Trip Consideration. Many people don’t really know where to go when they decide to…