Article

How online reviews can actually increase a hotel’s revenue per available room (RevPAR)

In a post from August 2015, TravelPulse.com posted about a study on online hotel reviews, and how guests react to hotelier responses: A joint paper created by Accenture and the Cornell University School of Hotel Administration highlights the importance of online reviews, and how a travel company’s response can affect…

Article

Hotel Promotion – new concepts of promotion for the modern hotelier

Take a look at your hotel promotion toolbox to see if you have what you need to survive in the struggle for guests and profits. Glossy flyers, glamorous magazine articles and discount marathons – previously your hottest tools – are now outdated, and if you’re still using them, it’s probably…