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The Hospitality Industry faces a changing landscape in Online Reputation Management

In our previous article “The Rise of Online Reputation Management in an Age of Online Reviews”, we outlined the ways in which Online Reputation Management – also known as ORM – has evolved in the past decade. You can download part 1 of our new article for free here! Online…

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The rise of Online Reputation Management in an age of online reviews

There’s a new “buzz” term in the hospitality industry: Online Reputation Management, otherwise known as ORM. ORM refers to the systematic management of customer comments and ratings, in “ effort to respond to and shape the conversation around consumer experiences.”2 In other words: accepting an existing reputation, whether intended or…

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