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Guest satisfaction survey: Tips and techniques for hotels

A survey by the customer experience platform Zendesk, found that US consumers are invited to complete surveys 7 billion times a year (that’s almost one survey invite per person on Earth). Maintaining presence in such a survey-saturated market means thinking carefully about how you survey your guests, the kinds of…

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Enhance your hotel’s brand through Snapchat

As Snapchat grows its partnerships with other social media giants (Facebook, Instagram, and Twitter), its relevance to businesses – both small and large – increases. The Snapchat “craze,” has expanded far beyond its original purpose: from fun-loving, silly interactions between friends, into a medium for corporations, presidential candidates, and celebrities…