Article

Hotel Promotion – new concepts of promotion for the modern hotelier

Take a look at your hotel promotion toolbox to see if you have what you need to survive in the struggle for guests and profits. Glossy flyers, glamorous magazine articles and discount marathons – previously your hottest tools – are now outdated, and if you’re still using them, it’s probably…

Article

Hotel Reputation Management

What is hotel reputation management? Hotel reputation management is the practice of monitoring and influencing how your property is perceived throughout the web. The concept emerged within public relations, but shifted its focus towards newly emerging review sites, social media platforms and search engines. Hardly any other industry is as…