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How to measure customer satisfaction: Methods and tips

Did you know it’s 5-25 times more expensive to obtain a new customer than it is to keep a current one (1)? Keeping your customers happy is very important. But how to measure customer satisfaction? That depends on your company’s needs. Look over the following options and decide what’s best…

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How to improve your customer satisfaction automotive scores

Customer satisfaction automotive scores don’t lie. Volvo tied for 1st place in the 2018 American Customer Satisfaction Index, with a customer satisfaction score of 85 (up from the previous year’s score of 82).  You know what else happened that year?  Volvo had a whopping 27.6% increase in the numbers of…