Article

Enhanced partnership with TripAdvisor

The tourism and hospitality industry is no stranger to the influence TripAdvisor has on traveler’s booking decisions. This is why we’ve gone to great lengths to strengthen our partnership with the travel giant, TripAdvisor, to amplify our customer’s reputation on their ever-relevant portal. The Customer Alliance-TripAdvisor partnership allows our customers…

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Guest satisfaction survey: Tips and techniques for hotels

A survey by the customer experience platform Zendesk, found that US consumers are invited to complete surveys 7 billion times a year (that’s almost one survey invite per person on Earth). Maintaining presence in such a survey-saturated market means thinking carefully about how you survey your guests, the kinds of…