Article

A New Approach to Hotel Revenue Management

The age of Online Reviews – a new approach to Hotel Revenue Management In the first part of the article, we talked about the origins of Hotel Revenue Management while briefly presenting the traditional approach to it. Today’s markets have fundamentally changed, both when it comes to demand patterns and…

Article

Tips for creating a successful hotel marketing plan

Why would I need a hotel marketing plan? Whether you run a small, single hotel, a medium sized one, or a large hotel company, whether your hotel is newly founded or well-tried, there are certain daily challenges that you, as a hotelier, must inevitably face. These include renting rooms, satisfying…