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Why should I monitor my competitor reviews?
The hotel and restaurant sector is becoming increasingly competitive, with new concepts emerging and establishments offering ultra-competitive prices in response to the drop in purchasing power. It’s therefore become vital to carry out extensive monitoring in order to gain a better understanding of the market, stand out and attract new guests. There are several ways […]
How can I get more positive reviews on TripAdvisor?
Undoubtedly, being or not being on TripAdvisor really makes a difference. With over 570 million reviews, the feedback collection portal exerts a lot of influence in the decision-making process of any consumer who wants to book a holiday or dinner at a restaurant with friends. A recent study conducted by Comscore, found that around 60% […]
What is Google My Business and Why Do All Businesses Need To...
Launched in 2014, My Business is Google’s platform for local businesses and brands to directly manage and improve the information which the search engine stores about them. By giving business owners direct control over key details about their locations, Google is able to better serve their users and provide answers to their questions more efficiently. […]
How do online reviews generate more revenue for my business?
It’s a recurring issue: by now, we’re all very aware of the importance of guest reviews, but what ultimately matters is of course the revenue generated by your business. So let’s think about the link between guest reviews and an increase in your revenue. Identify the platforms which are relevant to your business The title […]
Fake reviews: how to handle and solve this problem
A long-standing problem that all hoteliers have faced at least once in their careers, is surely is the receipt of fake reviews on open portals such as Tripadvisor, Google and Yelp… What Does “Open Portals” Mean? Open portals are platforms for collecting feedback that users can access and leave an online review on simply by […]
Can I publish the reviews directly on other platforms?
Collect. Distribute. Analyse. Perhaps you have already come across these three terms on our website. They describe the quintessential nature of our tool. Using our customised questionnaire enables you to gather more evaluations, thereby improving your online reputation. The distribution function helps you to integrate these evaluations into your own homepage, and spread them across […]
Update from Customer Alliance Regarding GDPR
As you are surely aware by now, the General Data Protection Regulation, better known as GDPR, is coming into effect on the 25th May 2018. As with any company which comes into contact with personally identifiable information of European citizens, Customer Alliance has been working hard to ensure compliance by this deadline. As a trusted […]
Can I choose not to publish single reviews?
You’re probably familiar with the following situation: despite all your efforts to offer your guests an unforgettable experience, you occasionally find very bad reviews among the mostly positive feedback and constructive criticism that your satisfied customers leave on portals such as TripAdvisor, Facebook, Google or HolidayCheck. In retrospect, it’s often impossible to reconstruct the individual […]
How can I collect email addresses from guests?
It’s a recurring topic, but an important one all the same! Your guests’ email addresses are a valuable resource, but one which is unfortunately all too often overlooked. Whether due to the difficulties encountered when trying to collect email addresses or the sometimes troublesome intermediary role played by OTAs, the task is not an easy […]