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Your fresh, new Dashboard for simplified analysis
New design, same data As we continue learning about our users, we realized there could be better ways to display your Dashboard data to meet different skill-sets. In the new Dashboard, we added multiple view and filter options for you to choose which one works best for you. Whether you prefer tables for analysis or […]
What is the cost of a negative review for your hotel?
We can never repeat it enough – guest reviews are of utmost importance for any service establishment. Word of mouth which was once relatively controllable, it is now easily spread via various review portals accessible on computers, tablets or smartphones. Both positive and negative reviews bring benefits for your business. Yes, you read correctly: when […]
5 Tips for Improving Your Hotel’s Visibility on Google
Securing more traffic from Google is vital to generate more direct bookings and decrease your hotel’s reliance on OTA and meta-search engines. But for many hotels, this is difficult to obtain whilst also managing the operations of a hotel and ensuring guests receive a great experience as well. But with a bit of time and […]
How to attract different Nationalities to your Business
No matter where your hotel or hospitality business is located, some, if not all your business depends on foreign travellers firstly finding and then booking your hotel. So unless you happen to own the only accommodation in the most popular city or area of your country, and people HAVE to choose you, you most likely […]
A Brief History of the Hotel Industry
From ancient to modern times In the beginning, there was a fire at the hearth, a warm meal and a roof over one‘s head. Thus begins the history of the hotel industry. People have been providing hospitality for weary travellers since our ancestors inhabited the earth about 100,000 to 200,000 years ago. Some years down […]
Net Promoter Score – A concept of Success
What is the Net Promoter Score? The Net Promoter Score is an index that is used to gauge both customer satisfaction and their willingness to recommend a company’s product. The idea of the Net Promoter Score is fairly recent and was introduced in 2003 by Fred Reichheld in the management magazine “Harvard Business Review” as […]
How to Create a Restaurant Marketing Plan?
Are you a restaurant owner, working night and day and don’t have enough time to take care of your online reputation? You definitely need to be finding the time! Nowadays, a positive online visibility has become paramount for a restaurant. This is why we have prepared for you this step-by-step restaurant marketing plan to help […]
Customer Experience Management
“You’ve got to start with the customer experience and work backwards to the technology.” – Steve Jobs (1997) – What is Customer Experience Management? When it comes to deciding whether or not to buy, customers trust the experiences and reviews of other customers much more than promises a company might make. These reviews […]
More connections and enhanced usability just for you!
We’ve simplified the connection process for uploading your guest data to Customer Alliance. You can now connect to your PMS or CM from our online backend within a few easy steps.* Within your backend, simply navigate to “General Settings” then choose “Integrations”. From here you can define which PMS/CM you are currently using and would […]