Hotels & Social Media

Social Media refers to all the websites and online applications that enable the creation, the exchange and the sharing of user generated content (UGC). These tools have changed the way organizations communicate with their clients, but what about hotels ?...

Molitors Mühle

The Hotel Deimann

The Hotel Baltic

Like, Share, Tag

Brand-new whitepaper – Like, share, tag

Liking, sharing & tagging are the electronic forms of  face to face recommendations. With social media networks like Facebook and Twitter hotels have to face a new way of digital recommendation. Thomas Hendele, owner of some communication and expert for...

TripConnect – Good for your hotel, too?

TripAdvisor’s service TripConnect is online since last week. It offers the possibility to integrate the website of your hotel into the meta search of TripAdvisor. The aim: Savings commissions on OTA’s due to more bookings on the hotel’s website. Sounds...

Google social recommendations

Social advertising and social recommendation is the newest trend in Web 2.0. Facebook introduced the personalized advertising in summer 2013. Also Google announced on Friday that advertising with images and names from Google users will be done in the future. Users...

Steering instead of drifting!

HolidayCheck, Germany’s biggest online hotel review platform and its recommendation rate are critical to online bookings. A high recommendation rate on HolidayCheck equals more revenue. Yet many hotels still struggle with their position on this review portal. Customer Alliance has...