Guest Experience: How to Combine Technology and Human Touch

Over the past few years, the hotel industry has been the witness of a digital revolution. This has a strong impact on the guest experience. Some see this as an opportunity to increase their appeal. But others take a more...

Expert Roundup: The evolution of the Guest Experience

Customer Alliance celebrates its 10 years!

Already 10 years! The years go by and, like the hotel industry, each year brings many innovations to Customer Alliance. Let’s take this opportunity to review the story of Customer Alliance over the last ten years. Everything began in Berlin,...

How Hotel Chains Can Improve Their Operations with Guest Fee...

Maintaining the cohesion and strength of a brand is one of the main challenges for hotel chains. Part of this challenge is being able to offer high quality services that meet already established standards. To achieve this, it’s important to...

Respond to Booking.com Reviews From the Customer Alliance Da...

As of today, Customer Alliance customers are able to respond to all of their reviews on Booking.com directly from their dashboard! This will undoubtedly help hoteliers be more efficient in managing their reputation on Booking.com by not having to find...

How Independent Hotels Can Digitize Guest Experiences

Technological innovations in the hotel industry have decisively evolved towards improving guest experiences and operational optimisation. Adapting to these changes has proved challenging, often accentuated by the hotel industry’s somewhat traditional image. But hotel owners have become far more comfortable...

How to Turn Your Hotel’s Restaurant and Spa into a Source of...

In a competitive sector where lots of different establishments are all offering a similar service, potential guests face a complicated choice. As a result, hotels have to find ways to increase their visibility in order to increase their revenue in...

Group Clustering Available in Brand Dashboard

As organisations become larger, with multiple locations the need to group those businesses into operational groups become increasingly important. This helps companies to streamline and have management focused upon specific areas of the business. Sometimes these groups can be geography-based,...

How to Uncover the Real Email Address of Booking.Com Guests

Booking.com is a major player in the hotel landscape. Some see it as a business provider, especially in periods when the occupancy rate is low, while others have mixed feelings towards it and resent the high amount of commission it...