Resources - Customer Alliance

see our latest issues

Article

How the Customer Alliance widget helps build trust in your h...

If you’re seeking to increase your visibility and therefore attract a maximum number of bookings, guest reviews are now your best weapon. Indeed, TripAdvisor states that 53% of web users won’t make a booking without having read guest reviews of the establishment first. It’s undeniable that expanding your online presence is a key step towards […]

Article

Can inviting my guests to leave reviews damage my online rep...

Guest reviews can be a great thing, but they can also be a slightly scary prospect. The only certainty is that they’re now everywhere, and it’s crucial that you pay attention to them. So, there are two ways of addressing them. You can choose to do nothing and simply accept them, the bad ones in […]

Article

How trustworthy are Customer Alliance reviews?

The question of whether guest reviews can be trusted is one which has become increasingly important in recent times. At the beginning of the year, our CEO shared their opinion on the matter, as well as their vision for the future of online reputation. If we accept that reviews play a crucial role in the […]

Article

Can I delete online reviews?

The significance of reviews for the hotel and gastronomy industries has increased substantially over the last few years. According to TripAdvisor, 93 percent of all customers use guest reviews to choose a hotel or restaurant. In addition, the countless reviews on portals such as Facebook, Google, HolidayCheck, TripAdvisor or Booking.com offer a lot of potential […]

Article

How to manage and respond to fake reviews on Google

Google has quickly become one of the largest review platforms in the world. In fact, over the past couple of year the explosive growth of reviews being collected by Google has been unprecedented on any other platform with over 400% growth from 2016 to 2017. In fact, in 2016 Google was the 4th largest online […]

Article

How to get fake reviews removed from TripAdvisor

As a business owner, it’s likely that you will occasionally receive feedback from a guest which is not be as positive as you may have hoped for. Nobody likes to receive negative reviews, but this will happen occasionally when operating a service-oriented business. It’s impossible to live up to expectation 100% of the time, but […]

Article

How to take advantage of your online reputation to optimise ...

ADR: an essential performance indicator for your hotel As we’ve seen in previous articles, the financial health of your establishment goes hand in hand with a precise analysis of your key performance indicators. One example is GOPPAR, which gives a detailed view of your revenue and costs in order to determine the level of profitability […]

Article

Ecotourism: How to attract environmentally conscious travele...

It’s a paradox: On the one hand, travelling has never been easier or cheaper – thanks to open borders, long-distance buses and budget airlines. The number of worldwide tourists in 2017 increased by 7% compared to the previous year. According to the World Tourism Organization (UNWTO), a staggering 1.3 billion travellers went abroad last year […]

Article

Get to grips with GOPPAR to make your hotel more profitable

From RevPAR to GOPPAR: the importance of key performance indicators for hotels There are many performance indicators which must be considered by hotel managers today. We regularly talk about RevPAR, and rightly so, but there is another variable which is proving to be a formidable tool in helping to establish the profitability and productivity of […]