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Ecommerce and the Voice of the Consumer—Feedback matters

Customers expect an excellent experience both in-store and online. Even if your enterprise doesn’t have a physical store, the consumer experience is still a defining factor. The voice of the consumer is what your shoppers say about their experience with your brand. Use consumer feedback to put your shop in…

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Hotel VoC: The key to guest satisfaction is voice of the customer

The hospitality industry has long been one of the most-reviewed sectors with guests ranking customer satisfaction during the customer journey based on quality and service. The voice of the customer (VoC) is king in this industry and can majorly influence your hospitality business. Let’s talk about why a hotel VoC…