How The Mandala Hotel leverages the instant survey to improv...

How to Deliver a Seamless Guest Experience and Drive Revenue...

Guest feedback is extremely important for hoteliers. On the one hand, it provides an insight into the expectations and demands of guests and how these can be fulfilled or even exceeded. On the other hand, it helps to optimize internal...

How to Communicate More Efficiently with Our Internal Notes

Many hoteliers receive guest reviews that require internal communication. For example, in the case of a negative review you would like to provide your colleagues useful background information or explain how the communication with the guest went and whether the...

How to Implement a Successful Guest Satisfaction Strategy in...

Although the guest experience is a principal topic of discussion, there’s another factor that’s also important to consider. This is, of course, guest satisfaction. This reflects the experience your guests have in your establishment. But also the performance you achieve...

Guest Experience: How to Combine Technology and Human Touch

Over the past few years, the hotel industry has been the witness of a digital revolution. This has a strong impact on the guest experience. Some see this as an opportunity to increase their appeal. But others take a more...

Expert Roundup: The evolution of the Guest Experience

Customer Alliance celebrates its 10 years!

Already 10 years! The years go by and, like the hotel industry, each year brings many innovations to Customer Alliance. Let’s take this opportunity to review the story of Customer Alliance over the last ten years. Everything began in Berlin,...

How Hotel Chains Can Improve Their Operations with Guest Fee...

Maintaining the cohesion and strength of a brand is one of the main challenges for hotel chains. Part of this challenge is being able to offer high quality services that meet already established standards. To achieve this, it’s important to...

Respond to Booking.com Reviews From the Customer Alliance Da...

As of today, Customer Alliance customers are able to respond to all of their reviews on Booking.com directly from their dashboard! This will undoubtedly help hoteliers be more efficient in managing their reputation on Booking.com by not having to find...