Article

Feedback economy 101: The ultimate handbook for businesses

The importance of customer feedback and collecting Voice of the Customer has only increased with today’s technology. Previously, advertising for companies consisted of getting famous celebrities like Madonna or Michael Jordan to appear in a commercial or billboard with a product and sales would soar. Convincing customers was easy.  Today,…

Article

eCommerce strategy: How to improve customer satisfaction

Ground your eCommerce strategy in customer satisfaction. Studies found that 96% of dissatisfied customers don’t complain, and 91% of these will simply leave and not return (1). That’s why it’s essential to take action and ask each eCommerce customer how to improve customer satisfaction at your shop. Let’s talk about…