Customer Alliance News


Another day, another language ‒ Czech out the Czech language in our Review Analytics backend

Review Analytics is ready for you, Czech Republic! Over the past few weeks, we have worked closely with our Eastern European team to prepare our Review Analytics product for the Czech market. You were already collecting reviews in Czech, now you can also manage your reviews in Czech! The Czech language is live on our […]

December 6, 2016

Collect more Google reviews with our direct Google questionnaire from Review Analytics

Experience greater return rates for your Google review requests Over the past year, we’ve worked to grow our partnerships with the most relevant review portals for your applicable markets; as part of this, we have partnered with Google. Through this partnership, we can offer a Google API for you to redirect your guests directly to […]

November 4, 2016

Have you noticed we’ve had some work done?

  Introducing the new face of Review Analytics! We worked hard this summer to update Review Analytics – now, our looks are on paar with the functionality you love! No need to learn anything new, as the overall functionality of Review Analytics is the same, we just changed the aesthetics with some new colors and […]

October 25, 2016

Enhanced partnership with TripAdvisor

It’s now easier than ever to enhance your reputation on the travel giant, TripAdvisor! The tourism and hospitality industry is no stranger to the influence TripAdvisor has on traveler’s booking decisions. This is why we’ve gone to great lengths to strengthen our partnership with the travel giant, TripAdvisor, to amplify our customer’s reputation on their […]

October 24, 2016

Facebook – now a unique source in your Review Analytics backend

We have improved our Facebook integration enabling you to oversee your Facebook reviews directly within Review Analytics. The reviews are accessible from your review stream and the statistics are visible within both your overview and statistics sections. Facebook is arguably the most relevant social media portal and a major influence in travelers decision-making. It provides […]

October 17, 2016

Invite your entire team to manage your reputation and bookings – unlimited users with Customer Alliance!

Better collaboration and improved efficiency with unlimited users Incorporate your whole team or the key players into your Customer Alliance products without any extra fees! We removed all user restrictions and pricing associated with more users. Add the team members or departments you want into your Review Analytics or Booked user management and enjoy the […]

October 13, 2016

Never stop improving: single login for Customer Alliance products

Our single login was launched on 7 September 2016. Our mission is to give you full control over your reputation and bookings. As part of our mission, we recently launched our Hospitality Control Panel providing our clients the best solution for managing their online reputation, bookings, and revenue through our products Review Analytics, Booked, and […]

August 25, 2016

Welcome to the Customer Alliance Marketplace

Access the best businesses for your hotel with the Customer Alliance Marketplace At Customer Alliance, we strive to provide you the resources for gaining control of your business and part of this mission is giving you easy access to our partners and their solutions. Now we are connecting you directly with our partners through our […]

August 11, 2016

Customer Alliance enters the Polish market!

We launched our Eastern European team and they are taking their first steps in the Polish market! The front- and back- end of Review Analytics and Booked are now provided in Polish, in case you did not notice the addition within our website language dropdown. Our Eastern European Country Manager, Jolanta Emerli, worked diligently with […]

July 6, 2016

Redirect guests to Google for their reviews and improve your rankings!

With Customer Alliance, you can distribute your customers with Gmail addresses to Google for their reviews. This allows you to become more present on external portals by collecting more reviews and increasing your review-score. What are the benefits of redirecting to Google? When you increase the number of reviews you have on Google, you increase […]

June 27, 2016

Directly transfer comments to HolidayCheck from Customer Alliance

  We are thrilled to announce our most recent Review Analytics update – you can now comment on HolidayCheck reviews directly within Review Analytics and those comments display on HolidayCheck. Commenting on reviews is an important aspect of maintaining your online reputation. When customers see you respond and engage with those reviewing your property – […]

April 21, 2016

Viktoria’s internship experience at Customer Alliance

Viktoria Mosaidou, originally from Salonica, Greece, studies Communication Design at the BTK – Hochschule für Gestaltung – in Berlin. After six months working with Customer Alliance, Viktoria, our lovely design intern, said goodbye to us in order to continue her studies. However, before she left, we asked her to share her impressions and feelings regarding […]

April 13, 2016

Looking back at a successful ITB Berlin 2016

With blisters on our feet from all the walking and dry mouths from all the talking, we at Customer Alliance reflect upon the truly inspiring and successful days of the ITB Berlin 2016! It’s the year for anniversaries and records — as ITB Berlin celebrated its 50th anniversary stronger than ever! According to the Messe […]

March 16, 2016

Our latest product updates. An interview with Moritz Klussmann, Customer Alliance’s CEO

2016 is well under way and we are already in the middle of great new projects – though we didn’t miss our chance to look back on the year and recent improvements as we plan our next big steps. We want to share our successes, thoughts, and vision for our products development with you. With […]

March 15, 2016

Out with the old, in with the new- Review Analytics Widgets update!

JavaScript Widgets in Review Analytics With the New Year, we like to say “out with the old, in with the new.” Especially new are our JavaScript Widgets in Review Analytics! Your Widget now moves with your website visitors as they navigate your page- keeping your reputation in their sight. What does this mean for you? […]

February 17, 2016

Convert website visits into bookings with Booked!

Sign-up for your Booked free trial today! We want you to get Booked! You are invited to sign up for your 14-day free trial with our internet booking engine, Booked. Receive bookings while keeping guests engaged with your website, reducing your reliance on external portals, and further promoting direct bookings through your booking Widget. We […]

January 28, 2016

Customer Alliance Product Newsletter

We launched our Product Newsletter! Great news! We launched our Customer Alliance Product Newsletter to keep you informed on our product updates and industry news! The newsletter arrives once a month to your inbox highlighting what is new with Review Analytics and Booked, as well as, any other publications we release throughout the month. We […]

January 5, 2016

Customer Alliance Customer Referral Program

Share businesses you know and save four months of cost! The Customer Referral Program connects fellow hoteliers and businesses to Customer Alliance directly through your recommendation! As a “thank you,” when the referred business commits to a contract for our product, you will see four months rewarded on the following invoice. You already know how […]

December 21, 2015

Customer Alliance enters international market with first attendance of WTM London

October 2015, Berlin. This November 2nd to 5th, Customer Alliance will be attending the WTM (World Travel Market) London for the first time. This attendance marks the launch of the company’s international “Global Cities” market. Expert in the field of online review management for hotels, the company has recently expanded its work with hotels through […]

October 14, 2015

A boost for your visibility – your Customer Alliance reviews now also published on Trivago!

To improve your online reputation effectively in the long-run, you need to take a holistic approach to your review management. It’s not just about collecting and analyzing what your guests and customers have to say about you, what you are great at, and where you need to improve. It is at least as important to […]

October 1, 2015

Where are you during your Customer’s Journey? Discover the touchpoints you should already be acting on!

You can learn a lot from your guests, particularly when it comes to the things that could make your business more successful. In the hospitality industry of 2015, it has become increasingly important for a hotel to make sure its customers and guests have a smooth booking experience; keeping an eye on your customer’s journey […]

September 19, 2015

How online reviews can actually increase a hotel’s revenue per available room (RevPAR)

In a post from August 2015, TravelPulse.com posted about a study on online hotel reviews, and how guests react to hotelier responses: A joint paper created by Accenture and the Cornell University School of Hotel Administration highlights the importance of online reviews, and how a travel company’s response can affect its reputation among travelers. The […]

September 4, 2015

Improved excel chain reports – to keep the overview over the performance of all your hotels!

As a manager who is overlooking the success of a hotel chain or group, you have special needs when monitoring your online presence and reputation. It is important to keep the overview over all your hotels, not just the best- or worst performing ones. This is why our 360° Review Management tool Review Analytics offers […]

August 28, 2015

Simplified guest data import options – inviting your guests to leave a review has never been easier!

We have significantly improved your guest data import section within your Review Analytics backend. Sending post-stay emails to your guest, encouraging them to leave a review for you hotel, has now become even easier. What’s new? Most importantly, there is no need anymore to convert your Excel file into a CSV file before importing your […]

August 27, 2015

The Triumph of Customer Reviews – Airlines are next!

The importance of reviews With the continuous growth in interaction between companies and their customers off- and online, the importance of “worth of mouth” has reached a new height. These days, recommendations come in the form of online reviews and studies have shown that internet users place a very high value on these reviews, generally […]

July 31, 2015

It’s official, we’ve launched Booked – your hotel booking system!

For us here at Customer Alliance, this year was primarily devoted to our new hotel booking system. After months of developing and testing, we are thrilled to have officially launched Booked. Our hotel booking system is designed to offer an easy booking and reservation management system to hotels and their guests. With the help of […]

July 2, 2015

New player enters Online Travel Business – What to expect from Amazon’s new Hotel Bookings Service?

Heading for new shores… With the launch of their new online hotel bookings service Amazon Destinations, the world’s biggest online retailer has entered the online travel business. Amazon Destinations, part of the Amazon Local site, is looking to capture the niche market of short-term local getaways. Clever as always, Amazon has chosen to venture into […]

June 17, 2015

Your new Instant survey

We are excited to introduce a brand new Instant Survey for our Customer Alliance users. This feature will help you evaluate your performance while your guests are still with you, so you can ensure that they have the very best experience and that you catch any problem that might arise as it unfolds. What is […]

May 28, 2015

Online Travel Agent Booking.com has made guest data anonymous

Online Travel Agent Booking.com has made guest data anonymous As of this month, Priceline’s Booking.com has implemented rather drastic changes in the way hotel guest data is handled. Booking.com has made guest email addresses anonymous and therewith unavailable to Hotels. This is, according to the Online Travel Agent, to provide an extra level of security […]

May 13, 2015

Dealing With Negative Reviews Of Your Hotel

Before most customers make a booking at your hotel, they will search for you on a neutral source first, such as TripAdvisor, Booking.com or Yelp. You could say, your reputation on these sites is more important than all other marketing efforts combined. That said, what do people notice first when see your listing? A five […]

April 8, 2015

Torsten speaking at ITB

Since Wednesday, ITB, the World’s Leading Travel Trade Show has been taking place in Berlin. Of course, Customer Alliance also opened its doors to welcome you at our stand 162 in hall 6.1 and present our brand new product BOOKED. Tomorrow, as a special event, our COO Torsten Sabel will speak about the importance and […]

March 5, 2015

How to welcome your guests?

The first impression counts! Come up with little suprises for your guests. Give them a warm reception. You don’t like the feeling of failing your guests’ expectations? For most hotel guests, cleanliness is a very important factor. How to deal with negative reviews? Learn more in our >> free whitepaper! Visit us at ITB Berlin […]

February 20, 2015

The Review Effect

The rise of online reviews has done even more than shift the relation between hoteliers and their guests. Their importance has been growing to a point that they have even been drawing the attention of academic scholars. Dr. Edwin N. Torres and Dr. Dipendra Singh of Central Florida University recently conducted a search with the […]

February 13, 2015

Meet us at the ITB 2015

From the 4th through 8th of March we will be present again at the leading international trade fair for tourism economy, the ITB in Berlin. You will find us in the >> eTravel World Travel Technology area in hall 6.1, at booth no. 162 We are looking forward to meeting you there to present our […]

February 5, 2015

New year, new features for Review Analytics

All new features and figures for the new year – Discover what’s new on the Review Analytics backend.   Hello and Happy New Year! Here at Customer Alliance, we’re kicking off the new year with a newly improved Review Analytics for our customers. The new features we’ve implemented make it even easier for business owners […]

January 26, 2015

Looking back on 2014 social trends, what’s next?

Another year has passed – again – and as time goes by, new social trends come and go. Do you find it’s getting harder and harder to determine what those social trends are? When and how did they emerge? And why? Am I really already old school because I keep using twitter and facebook? Ok, […]

January 8, 2015

Announcing our new University Program

We team up with hotel management schools to make our software available to future hoteliers of Europe We’re excited to announce our new University Program in our first collaboration with hotel management universities across Europe. We’ll be providing future hoteliers with a smart and thorough understanding of what their online reputation could do for (or […]

December 17, 2014

Yelp Reviews meet Michelin Stars – Reviews as relevant as official star ratings?

Imagine you are going to take your beloved partner out for an exquisite dinner. The only problem is that you are not all that experienced with these fancy restaurants. So what would be your source of choice to obtain the necessary information? Would you rather listen to the average opinion based on hundreds, even thousands […]

December 12, 2014

Your pool? – Stories from the worst hotel

Last week, I experienced a very weird hotel story. Seeking to escape the -10° at home, I booked a hotel somewhere in the South Seas at a bargain price. Landing on this beautiful peninsula, I was well received by pleasant weather and a lot of sunshine. Eager and happy anticipation was written all over my […]

December 11, 2014

Break fast at the worst hotel’s breakfast

I know this feeling all too well! Where am I? Right, being on holidays, waking up in this strange small hotel somewhere far far away from home. Night was long. Sleep was poor. I definitely need to recharge my batteries! What could one think of other than a nice breakfast? Bacon and eggs would be […]

November 21, 2014

Google Maps App adds restaurant reservations

You want to know a quick route to the restaurant where you arranged a promising date? You are on holidays don’t have a clue how to get to this superfamous monument? You just want to check if there is a better way to your office saving you some minutes every morning? Whatever the purpose might […]

November 17, 2014

Customer Alliance at the HSMA Hotelcamp 2014

Last weekend, the Hotelcamp 2014 took place in the little town Bendorf/ Koblenz within the German state Rhineland-Palatinate. As a premium sponsor of the event, it was self-explanatory for Customer Alliance to join the event being represented by Katharina (Senior Sales Manager) and Leonie (Account Manager). Arriving friday afternoon, we got together in the Hotel […]

October 29, 2014

Google+ for hoteliers, what’s new?

Dear hoteliers out there! As all of us know: Google is the big boss and everyone has to follow it’s rules! You can try to revolt, however you will have a tough time to sell your stuff if you decide to do so. That’s why – from a realist perspective – you should learn what […]

October 27, 2014

Rencontrez-nous au salon Equip’Hotel !

Equip’Hotel est l’un des rassemblements incontournables du secteur de l’hôtellerie et de la restauration rassemblant tous les secteurs d’activité constitutifs et connexes à l’hôtellerie et la restauration. Source d’inspiration pour ses participants, le salon est pensé comme un laboratoire d’idées à destination de tous les acteurs de l’industrie et représente également une bonne opportunité de […]

October 14, 2014

Customer Alliance @ “Tourism in Halkidiki” / Greece

Last Week, I visited the workshop “Tourism in Halkidiki” in the small greek city Nea Moudiana, seated on the peninsula Chalkidiki. The Halkidki Hotel Association invited us to join the event and to share our knowledge and experience about Review & Reputation Management in social media. After landing in Thessaloniki, I found my way to […]

October 10, 2014

New restaurant and conference questionnaire

Customer Alliance questionnaire is now available for restaurant- and conference guests Customer Alliance hotel clients sum up to more than 2.500 by now gaining the benefits for their daily work routine due to our review management solutions. Now we take a step forward and expand our product towards gastronomy and more! Our two new questionnaires […]

September 29, 2014

California legally ensures “Yelp Bill” – the right to criticize

The State of California recently forbid anti-disparagement clauses within consumer contracts. This will stop companies from penalizing their customers publishing negative reviews. Imagine you are just about to marry your beloved partner. You have found a nice hotel in New York to celebrate this special day with your family and friends… and then get badly […]

September 26, 2014

Google and Data Organisation

Google provides some interesting tools to help you organize your data. From Youtube to Google Calendar, Google Drive, FeedBurner, Wallet, Play and Keep. YouTube as a main tool for hotel videos Hotel videos play an increasingly important role for online marketing. Your videos should not be anymore only available on your website. By creating your […]

September 3, 2014

Google and Images: From Panoramio to Google Carousel

Images are considered to be the most important content throughout the internet. Thus, it is no surprise that Google has been creating tools focusing on pictures such as is Panoramio, Picasa(web), Google+ and Google images search. Panoramio – Source for Google Maps Anyone creating interesting and relevant content from his city or region including individual […]

August 8, 2014

Our new Widget Design

So now it’s time to say a big THANK YOU to our Product Development team! They did a great job, improving our Product Design within the last year. So far the design and usability of our website, the Review Analytics backend, our questionnaire and online certificate have been improved. And now we are happy to […]

July 9, 2014

Updated help section with improved usability

Our intuitive to use review software “Review Analytics” is even more user-friendly now, because: We completely updated our help section. That’s new: Search bar: For individual keyword search FAQ: Clearly structured answers to frequently asked questions Video-Tutorials: For quick insights into particular system areas (system maintenance, options, statistics, etc.) >>Explore the new help section now […]

June 20, 2014

5 years Customer Alliance

In 2014, Customer Alliance celebrates its five years of existence! That is a good reason to pop the corks and to review an exciting time shaped by some ups and downs! And we shall go on writing a success story… At summer temperatures, our team, which has grown up to 55 people by now, celebrated […]

June 4, 2014

And it only gets better! You can now customize your hotel certificate

Your hotel certificate is now fully customizable for your website and for the Facebook application. Delight your guests with your best personal touch! “Better than yesterday”. That’s the internal mantra we follow here on our development team. Last week we relaunched our hotel certificate improving its usability, making it viewable from any device and easier […]

March 19, 2014

The new AHA and OH effect of your hotel online certificate

Just in time for the ITB in Berlin we have improved your online certificate with a new and elegant design. We hope you like it! Your certificate optimized for all screen sizes It’s done, now your reviews are a pleasure to read on any device. Whether on a train ride on the smartphone, at home […]

March 4, 2014

Internship at Customer Alliance

We were very pleased to welcome our intern Carolin over the past 4 months. She was a huge win for the team and very supportive on a variety of projects. Carolin spend the last 4 months within several teams at Customer Alliance which let her gain some important work experiences. She did not only work […]

February 26, 2014

Meet us at ITB in Berlin

As in previous years we will be exhibiting at the ITB in Berlin, the World’s Leading Travel Trade Show. From 5th of March until 9th of March 2014 you will find us in the eTravel World in hall 6.1, booth no. 140. The ITB has always been a great opportunity for personal interaction between you […]

February 10, 2014

Amount of online reviews affects the rating

Top of the world! TripAdvisor gave out the popular Travelers’ Choice Award to the creme de la creme of the hotel industry. The Travelers’ Choice Award is an audience award, as it takes into account the reviews of travelers from the travel platform. In the category “top hotel” of the world Hotel Kronenhof from Switzerland won […]

January 27, 2014

It’s Christmas time

Last Thursday we had our nordic Christmas party. “The holy place” was kept secret until the very last moment. It was a huge surprise when we reached the holy gates of the Lichtpark. A summerly outdoor location right by the river Spree. Luckily we did not have to freeze as reservations were made for the […]

December 18, 2013

The New Review Analytics!

Each day, everyone of our 52 colleagues listens to your feedback very carefully. We try to collect all of your suggestions and to implement a lot of them to make your review management easier, better and more fun. So, today is the day that our entire team has been working extremely hard for in the […]

December 6, 2013

4 new feature releases

We are very excited to share some good news with you. December 6th, 2013, we will add some very useful, brand-new features to your Customer Alliance backend. The new features will help you to manage all your online reviews in an even more efficient way. What is new: Reviews: Do you remember those days where […]

November 26, 2013