Your Guest Satisfaction
Survey Platform

Leverage feedback for happier guests and more bookings.
Improve the entire guest journey as you manage guest satisfaction measurement with our 360° Voice of the Customer platform.

Improve hotel customer satisfaction

Create your hotel guest satisfaction survey

Grow online visibility with review management

Improve your guest satisfaction index

Capture guest feedback with advanced communications

Automate sending your hotel customer satisfaction questionnaire at the touchpoints that matter most. 30+ languages supported!

Optimise for guest loyalty with pre-, during, and post-communication. For example, create upselling opportunities & reduce check-in lines via our customer satisfaction survey software.

  • Customise your customer satisfaction survey form
  • Ask for feedback via SMS, email, QR code, WiFi, beacon, or tablet
  • Respond to all reviews in 1 place with our alerts 
  • Utilise our Customer Journey Designer for 360° communication

81% of people frequently or always read reviews before booking a hotel

Attract guests with increased online visibility

Expand your online presence. Ask happy guests to leave reviews on major review platforms using our review management software.

Boost conversion as you display customer satisfaction survey results on your website for topics like service, cleanliness, food etc.

  • Increase reviews on external platforms like Google, TripAdvisor Facebook, etc.
  • Boost bookings by displaying reviews on your website with our widget 
  • Optimise for SEO when you integrate reviews XML feed into your website 
  • Get rich snippets as you grow your Google stars & number of reviews

79% of people will read between 6-12 reviews before making a booking decision

Monitor satisfaction across your organisation

Analyse guest satisfaction survey responses to monitor trends and scores like NPS & CES to oversee your company’s guest satisfaction index.

As our customer satisfaction software is scalable, get analytics for one or multiple locations. Plus, use our survey to optimise for employee engagement.

  • Get analytics on all external reviews 
  • Monitor hotel industry competitors to set benchmarks
  • Understand customer sentiment with semantic analysis
  • Utilise closed-loop feedback to efficiently solve issues internally 
  • Track performance & align all locations with lean reporting

76% of consumers are willing to pay more for a hotel with higher review scores



Never miss out on a review

Customer Alliance currently supports over 90 PMS interfaces to automate the submission of data for streamlined guest communication, review collection and distribution to the industry’s leading online review portals.

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Why Customer Alliance?

25% average

response rate

+10 years

hospitality experience

5,000+ Businesses

use our platform

In their words:

“Customer Alliance gives us the technical ability to personally contact all our guests and actively request their feedback. At the same time, we have the opportunity to distribute this guest feedback on various rating portals and to respond to each rating individually. This direct feedback, along with the software’s detailed analysis feature, allows us to identify and improve our weak points. ”

A&O Hotels & Hostels

Get your free demo! No strings attached, we promise.

Schedule a free, personalised demo to see what advances your hospitality brand can make with our complete Voice of the Customer solution.

Customer feedback software by Customer Alliance includes Customer Experience Management, Voice of the Customer and Online Reputation Management.