Web Controlling – the path to success in e-commerce
With the rising commissions and fees hotels pay to third-party providers such as OTAs, it has become essential for survival to strengthen direct bookings.
With the rising commissions and fees, that hotels have to pay to third-party providers such as OTAs, it has become essential for survival to strengthen direct bookings through their own website. But the question "how many visitors did your website have?" and "how many bookings were made through your own website", is often just answered with a shrug of the shoulders.
Yet this knowledge is the key to success!
Without effective web controlling, it is impossible to estimate whether or not you are successful. Today, almost everything can be measured and reported on the internet. You only have to know what factors you want to measure and what the results mean for your business; the rest is ‘just’ implementation of your targets, i.e. web controlling.
Read on for the full Whitepaper on this topic and find out which data should be watched and how its measured. Also - a key factor of your success - which actions should follow consequently. Because only practical implementation can bring long-term success!
Download the full Whitepaper for free here: