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Web Controlling – the path to success in e-commerce

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Web Controlling – the path to success in e-commerce

With the rising commissions and fees, that hotels have to pay to third-party providers such as OTAs, it has become essential for survival to strengthen direct bookings through their own website. But the question “how many visitors did your website have?” and “how many bookings were made through your own website”, is often just answered with […]
Hotel website secrets

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Hotel website secrets

With our guide you won’t have to plow through a lot of dusty, academic theory on the subject. Instead, we’ve created a concise, information-dense guide focused on specific actions you can take immediately that will pay off quickly in the three things every hotelier dreams of: Getting More Reservations, Filling More Rooms, Turning One-Time Guests into […]
Complaint Management

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Complaint Management

Are you afraid of your guests’ opinions? Feeling lost in the seemingly impenetrable jungle of evaluation and booking portals, feedback forms and complaints? Hiding from your guests and not responding to their feedback will only hurt your business. Potential guests are well organized and exchange experiences about the hotels they’ve stayed in on the internet In […]
Google and It’s Features

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Google and It’s Features

Improve your online visibility and increase your sales by using the right Google tools! Search-Engine-Optimization, affiliate networks, a magnificent website and a Facebook account: That alone is nowadays no longer enough to compete successfully over the competitors in Internet. Learn about tourism-related Google-tools such as Google Local, Panoramio or Hotel Finder, and find out what benefits […]
Review Management

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Review Management

Are you afraid of your guests’ opinions? Feeling lost in the seemingly impenetrable jungle of evaluation and booking portals, feedback forms and complaints? Hiding from your guests and not responding to their feedback will only hurt your business. Potential guests are well organized and exchange experiences about the hotels they’ve stayed in on the internet In […]
Hotel Revenue Management – a changing concept

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Hotel Revenue Management – a changing concept

The concept of Hotel Revenue Management originated from airline industry’s yield management and was adapted to hotel business later on. Many revenue manager were putting their efforts in historical data instead of focusing on up-to-date demand. As markets changed fundamentally, traditional approaches to Hotel Revenue Management became outdated. Learn how user generated content shifted the concept! […]
Like, Share, Tag

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Like, Share, Tag

“Those were the good old days… when guests left the hotel and said that “we’ll recommend you!“. Whether they really did that was a completely different question. Today, in the age of the so-called web 2.0, everything is much easier. Word of mouth is still incredibly important. There is no better and, more importantly, cheaper advertising. […]