A boost for your visibility – your Customer Alliance reviews now also published on Trivago!


To improve your online reputation effectively in the long-run, you need to take a holistic approach to your review management. It’s not just about collecting and analyzing what your guests and customers have to say about you, what you are great at, and where you need to improve. It is at least as important to focus on the distribution of your reviews to increase your visibility and generate even more valuable reviews in the future.

This is why, for our newest Review Analytics improvement, we focused on increasing your visibility even further. Our Review Analytics software allows you to predefine how many guests are invited to leave their reviews for you on HolidayCheck, Google+, Tripadvisor or Zoover. This already makes for great visibility across all the major review sites.

To increase your visibility even further…

With the travel metasearch engine Trivago gaining more and more trust from travellers searching for the hotel with the best value, it has become even more interesting to make your Customer Alliance rating also visible for travellers using Trivago.

This is why our new interface with Trivago now also allows you to display your Customer Alliance reviews on the world’s largest hotel search – Trivago!

Trivago and Customer Alliance

How does it work?

Displaying your reviews on Trivago – in addition to the integration on your own website – will solely further increase your visibility. And it is important to note that of course no content will be duplicated through this action. Your Customer Alliance reviews will be displayed on Trivago by default. If you however do not want your Customer Alliance reviews be displayed on Trivago you can chose to deselect the option in your “Distribution-Settings”.

The function on your backend is available already and your reviews will start being displayed on Trivago in the upcoming weeks.

Trivago and Customer Alliance

Make sure to increase your visibility and convince your future guests also on Trivago!

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




A boost for your visibility – your Customer Alliance reviews now also published on Trivago!

To improve your online reputation effectively in the long-run, you need to take a holistic approach to your review management. It’s not just about collecting and analyzing what your guests and customers have to say about you, what you are great at, and where you need to improve. It is at least as important to focus on the distribution of your reviews to increase your visibility and generate even more valuable reviews in the future.

This is why, for our newest Review Analytics improvement, we focused on increasing your visibility even further. Our Review Analytics software allows you to predefine how many guests are invited to leave their reviews for you on HolidayCheck, Google+, Tripadvisor or Zoover. This already makes for great visibility across all the major review sites.

To increase your visibility even further…

With the travel metasearch engine Trivago gaining more and more trust from travellers searching for the hotel with the best value, it has become even more interesting to make your Customer Alliance rating also visible for travellers using Trivago.

This is why our new interface with Trivago now also allows you to display your Customer Alliance reviews on the world’s largest hotel search – Trivago!

Trivago and Customer Alliance

How does it work?

Displaying your reviews on Trivago – in addition to the integration on your own website – will solely further increase your visibility. And it is important to note that of course no content will be duplicated through this action. Your Customer Alliance reviews will be displayed on Trivago by default. If you however do not want your Customer Alliance reviews be displayed on Trivago you can chose to deselect the option in your “Distribution-Settings”.

The function on your backend is available already and your reviews will start being displayed on Trivago in the upcoming weeks.

Trivago and Customer Alliance

Make sure to increase your visibility and convince your future guests also on Trivago!

Not a Customer Alliance user yet, but interested in improving your online reputation? Get a free live demo with one of our consultants!




How business travelers use online reviews

Learn from new research studies!

Customer Alliance

Due to the growing influence of online reviews and ratings on consumer booking behavior today their impact on hotel’s sales results is becoming increasingly clear to notice.

There are interesting new studies proving this relationship. In one of our last blogposts we have already reported about similar studies focused on leisure travel.

A new research about “How Business Travelers Buy. Hotel Pricing in a Social World” from SAS and The Pennsylvania State University looks at how business travelers use online reviews to assess value. We have selected some points, that might be quite interesting for you:

  • Unlike leisure travelers, business travelers are not overly sensitive to price and negative reviews.
  • Business travelers are highly influenced by their loyalty affiliation and might even put up with a hotel that’s “good enough” if it’s their preferred brand.
  • Hotels that drop rates as compared to the market will likely generate demand from this segment.
  • Business travelers are looking for facts, not feelings

Conclusion:

Review content was not a significant contributor to choice, nor was TripAdvisor Rank.
However, review language was significant.
Business travelers preferred more descriptive reviews over those with emotional language.
If a review was positive or negative, business travelers wanted to know why.

Learn more and read the full article on hotelmarketing.com
Learn more about the studies

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